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Go for No! Yes is the Destination, No is How You Get There, by Richard Fenton, Andrea Waltz
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Sticks and Stones May Break My Bones but “NO” Can Never Hurt Me!
That’s the lesson twenty-eight year old copier salesman Eric James Bratton is about to learn. And he’s going to learn it from the most unlikely of mentors - himself!
Imagine going to bed one night, then to awaken the next morning in a strange house with no idea of how you got there. Only this house doesn’t belong to just anyone – it belongs to you… a wildly successful future version of the person you might one day become, providing you are willing to start doing one simple thing.
Before the weekend is over Eric will learn…
- What it takes to outperform 92% of the world’s salespeople
- That failing and being a “failure” are two very different things
- Why it’s important to celebrate success and failure
- The five failure levels and how to progress through them
- How to get past failures quickly and then move on
- That the most empowering word in the world is not yes… it’s NO!
... And much, much more!
These lessons are destined to change the way he thinks, the way he sells, and the way he lives forever. And they’ll do the same for you!
- Sales Rank: #3610 in eBooks
- Published on: 2011-05-10
- Released on: 2011-05-10
- Format: Kindle eBook
Review
"Read this book! Put down whatever you're reading right now, take a deep breath, and read this book. It won't take long, but it might change your life. Haveing read dozens of books on leadership, sales, motivation, and business, I have become somehwat picky about the books I read and particularly about the books I recommend. I recommend this one without reservation." --Steven List, Backoftheroom.com
"If you're serious about living your definition of success add Go for No! to your personal library. The ideas shared are terrific and the unique story format that the book is written in makes it a delight to read." --Josh Hinds, Founder, getmotivation
"If you want to take this road less traveled, get a hold of Go for No! Read it, practice it and master it. In time you'll create so much success that people will start asking you how you got so lucky and why everything you do seems to be a success. If they only knew." --Seth Czerepak, Ninjapreneur, Penetration Media
"If you want to take this road less traveled, get a hold of Go for No! Read it, practice it and master it. In time you'll create so much success that people will start asking you how you got so lucky and why everything you do seems to be a success. If they only knew." --Seth Czerepak, Ninjapreneur, Penetration Media
About the Author
Richard Fenton & Andrea Waltz are the Courage Crafters. As professional speakers, trainers, and authors they also call themselves "Failure Philosophers" and "Reject-ologoists" and are experts on achieving courageous breakthrough performance through increasing failure rates and other unconventional approaches.
Most helpful customer reviews
225 of 239 people found the following review helpful.
Go for the gold in all facets of life, reading this book will help you!
By Christina M. Pegram
If the world was my way, every person would read this book. I am 52, a Mom, Executive, a volunteer, teacher, an athlete, and this book makes you truly FEEL the possibilities in every avenue of your life. You will not feel the same about your own potential after reading this,and the world will seem a bit brighter, no matter how
positive a perspective you have. Go for it, read the book, you won't be sorry. For
the record I am extremely busy and have read 100s of books and this is the FIRST review
I have ever bothered to write.
111 of 118 people found the following review helpful.
It's not just going to change the way you sell. It will change the way you live.
By Joe M. Turner
If you're in any kind of sales-related occupation, you've dealt with rejection. The cold call hangups, the string-you-along time parasite who ditches you at the end... all the "bad stuff" you put up with in sales. We all know we're not supposed to take it personally, but the truth is that - on varying levels - we do. We get tougher skin and learn to let it roll off... but we still think of it as something to be endured. Why? Because we've been conditioned to believe that "No" is painful, embarrassing, and to be avoided if at all possible.
Get ready to look at the world differently. Richard Fenton and Andrea Waltz have produced a paradigm-changing book that is going to give you a whole new perspective on the sales process. By giving you a new way to look at non-affirmative and non-buying responses, they have freed you to talk to more people more effectively and more successfully. Losing the fear of "No" is a fast track to improved performance.
The book couldn't be easier to read and digest. This message is delivered in story form, an intriguing and familiar structure that has worked in plenty of previous business books. Our brains are wired to process information in story form, and this story is simply told (and affordably priced) for maximum impact.
By the way - this isn't just another self-talk book. With Go for No! Fenton and Waltz have turned on a light in the formerly dark, scary room of "No!" It turns out that the room is actually full of useful tools for your career and your life. "No" is a success word!
Say "Yes" to Go for No!
45 of 47 people found the following review helpful.
Must read for sales professionals
By Merl K. Miller
No matter what you sell this is the book for you. I rank this right up there with Tom Hopkins' How to Master the Art of Selling and Zig Ziglar's See You at the Top. The concept is simple --- the more people you talk to, the more sucessful you will be. However, this is a different approach. The authors successfuly sell the idea that you must fall in love with the word NO. If you have been in sales for more than a few minutes, you really love YES and you don't like NO very much. What if you could learn to love hearing NO? I haven't reached that point yet but the authors have helped me stomach it better!
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