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Marketing with Connect Plus for Marketing with LearnSmart 1S Access Card, by Shane Hunt, John Mello
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Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students’ lives: themselves, Marketing is the most practical content available for the Principles of Marketing course. Supported by results-driven technology in McGraw-Hill’s Connect Marketing and a focused table of contents covering all of the foundational topics in fourteen concise chapters, Marketing is the smart choice for instructors and students to adopt for the Principles of Marketing course.
- Sales Rank: #1095033 in Books
- Published on: 2014-02-04
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 1.20" w x 8.00" l, .0 pounds
- Binding: Hardcover
- 454 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Shane Hunt who is one of the authors of this edition and really enjoyed the information given throughout the text as well as ...
By Lesa
I had the privilege of taking this course under the instruction of Dr. C. Shane Hunt who is one of the authors of this edition and really enjoyed the information given throughout the text as well as the Connect Plus online learning system. The only thing I dislike is that it is an unbound book but will be keeping it as a reference tool for the remainder of my college career and future job opportunities.
0 of 0 people found the following review helpful.
One Star
By Owen
Poorly written, and poorly researched. This is Jr. High material.
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