Senin, 28 Februari 2011

[W950.Ebook] Get Free Ebook 100 Ways to Create a Great Ad, by Tim Collins

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100 Ways to Create a Great Ad, by Tim Collins

100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.

The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.

Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.

  • Sales Rank: #549934 in Books
  • Published on: 2014-08-19
  • Released on: 2014-08-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.25" h x 1.00" w x 8.50" l, 2.10 pounds
  • Binding: Paperback
  • 208 pages

Review
"Accessible introduction to creative advertising; presents methods and examples of concept creation." - Bookseller Buyer's Guide

About the Author
Tim Collins is originally from Manchester, England and now lives in London. Following a successful advertising career, he has written numerous books for children and on humour including The Little Book of Twitter: Get Tweetwise! (2009).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good read. Not great, but could be.
By Adrian Grigore
A good start. Would have gone into greater detail if I were the author, but this book should serve many a college student well. Seasoned advertising creatives can get high on this book as well, but they will need some extra references to make the most of it. Nearly all the examples in the book can be found in other tomes on the subject (such as Hey, Whipple! and Advertising Concept & Copy).

0 of 0 people found the following review helpful.
great book
By potsifera
One of the best books that I have found for inspiration.

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Sabtu, 26 Februari 2011

[J804.Ebook] Free Ebook Improve Your Communication Skills: Present with Confidence; Write with Style; Learn Skills of Persuasion (Sunday Times Creating Success)

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Improve Your Communication Skills: Present with Confidence; Write with Style; Learn Skills of Persuasion (Sunday Times Creating Success)

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Improve Your Communication Skills: Present with Confidence; Write with Style; Learn Skills of Persuasion (Sunday Times Creating Success)

Good communication skills are vital in today's workplace. Whether you need to keep the interest of a large audience, impress a potential employer, or simply win the argument at an important meeting, sounding the part is key.

 

Improve Your Communication Skills shows how to improve conversations and build rapport with colleagues; hold interviews and staff appraisals; learn the skills of persuasion; give effective presentations; write emails, letters and reports; and write for the web.

  • Sales Rank: #2906736 in Books
  • Brand: Brand: Kogan Page
  • Published on: 2010-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.40" h x .50" w x 5.50" l, .69 pounds
  • Binding: Paperback
  • 160 pages
Features
  • Used Book in Good Condition

Review
"[A] strong pick for any who want to convey their ideas more effectively." -- Midwest Book Review

About the Author
Alan Barker is Managing Partner of Direction, a consulting firm that works to develop creativity and skilled communication. He is also the author of How to Manage Meetings.

Most helpful customer reviews

4 of 6 people found the following review helpful.
A strong pick for any who want to convey their ideas more effectively
By Midwest Book Review
Strong communication is needed to get anything started. "Improve Your Communication Skills" is a revised second edition of Alan Barker's guide to improving one's communication skills. Whether one is giving a speech, writing a formal letter, or just holding a conversation, communication is one unavoidable facet of life that can always be improved upon for a better future. "Improve Your Communication Skills" is a strong pick for any who want to convey their ideas more effectively.

0 of 1 people found the following review helpful.
i did not receive my order
By Vivian
I have ordered for this book twice but I did not receive any of them, the first one was in April 26, 2013 order number #109-4248722-2252266 the estimated delivery date was June 13, 2013 and the second one was in September 26, 2013 order number #107-5738022-8162665, the estimated delivery date was November 8, 2013. I tried to track them with the tracking numbers but i did not get any result.

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Selasa, 22 Februari 2011

[U653.Ebook] PDF Ebook Necronomicon SpellbookFrom Avon

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The mighty powers invoked by this eldritch tome are really long-forgotten psychic abilities, able to affect the most basic needs and desires, including Love, Wealth, Peace of Mind, and Protection Agains Enemies. But now comes a guide that enables anyone to pick up the book and use its ineluctable power "without fear or risk" according to editor Simon.

  • Sales Rank: #168993 in Books
  • Color: Black
  • Published on: 1998-10
  • Released on: 1998-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.75" h x .32" w x 4.19" l, .14 pounds
  • Binding: Mass Market Paperback
  • 123 pages

About the Author

Simon is a student of magic, occultism, and religion since the mid-1960s and the editor of the Necronomicon, Simon was a frequent lecturer for the famed Warlock Shop in Brooklyn and the Magickal Childe Bookstore in Manhattan for more than ten years before his sudden disappearance in 1984, speaking on topics as diverse as religion and politics, occultism and fascism, ceremonial magic, demonolatry, the Tarot, the Qabala, and Asian occult systems. He also conducted private classes for the New York City OTO during this period, with a focus on Enochian magic, "Owandering bishops," and Afro-Caribbean occult beliefs. An ordained priest of an Eastern Orthodox church, Simon has appeared on television and radio discussing such topics as exorcism, satanism, and Nazism. The media events he organized in the 1970s and 1980s -- with rock bands, ritual performances, and celebrity appearances -- helped to promote the "occult renaissance" in New York City. After decades of study in European, Asian, and Latin American cult centers, this book marks his first public appearance in more than twenty years.

Most helpful customer reviews

37 of 41 people found the following review helpful.
AMAZING but it works
By douglas Dern
I don't care how many reviews are on here saying it is a bad book and a hoax. This stuff works. I have been using with great success these rituals for a number of years. These are very powerful sumerian forces and used under the right magical context this stuff will blow your mind. If powerful magick is what you are seeking try it. What did Crowley say??? Question everything, record your own results. ANyone who says this book is junk has not tried it. THese are most powerful!!!!!

28 of 32 people found the following review helpful.
THIS BOOK IS THE HOLY GRAIL ON PAPER!
By A Customer
...This book is basically the easiest way to hold the universe in your hand! I tried almost every spell in it and without exaguartion, ALL WORKED! It's so simple and unlike other magical arts, it focuses on the imagination and true will. Basically, all you need is two candles and a stick of incense, no herbs, no nothing, and your prayers will be answered in ways you can't imagine. It's good for everything, money, love, danger or even black magic and curses (be sure not to toy around with it). All in all, for the price, it's the best deal you'll ever have.

21 of 24 people found the following review helpful.
Hair-raisingly creepy...
By C. M. Sharrah
I've always been fascinated by occult and other such works, and have collected numerous books on it (and those written by the infamous LaVey, while not neccessarily occult, seem to be filed in the same category). I'm not a practitioner of magick by any stretch, but merely a curious reader who takes heed the warnings stressed by the author, even just for safety's sake. But once I got a little curious bored staring at the title, so I began to sketch out some of the glyphs contained within them into a spiral notebook, while contemplating how much I was displeased with a friend of mine at school. The next day in a math class (which I had with that friend), I pulled out that spiral notebook (since it held my math homework). Opening it to the last page, I saw the glyphs I sketched the night before. 'Coincedently' he then tilted too far back in his chair and fell to the floor and began to choke on a Jolly Rancher he had in his mouth. The sheer eerieness of the situation made me torch that piece of paper (which had my homework on it -- lost credit for the assignment) While it's likely the two events weren't connected, it was enough to freak me out. Whether the authenticity of this information is far from being proven, one thing remains constant: the mind is a much more powerful beast than we let on. Perhaps texts such as these are merely a tool for focussing harnassing the arcane power locked away in that other 90% of unused brain space.
A word to the curious: be weary of these books. While I don't 100% believe it, you won't catch me even trying to summon some of these 'deities'. Too many other strange occurances happened to me while I read this book. For example, I was reading through some of the descriptions late at night, and finally got so tired I fell asleep at my desk (on the book, no less). I awoke around 2am from a nightmare of whirling brown shadows repeating the same thing over and over. Picking my head up off of the book, and turned a few pages *forward* (which I had not read before), and saw those words -- syllable for syllable. After scanning through the portion I had read, they were not repeated once...now how do you explain that?
Too creepy for me...they are locked in a metal filing cabinet in my closet as we speak ^^

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Sabtu, 19 Februari 2011

[J321.Ebook] Download Ebook Getting Started with RFID: Identify Objects in the Physical World with Arduino (Make: Projects), by Tom Igoe

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Getting Started with RFID: Identify Objects in the Physical World with Arduino (Make: Projects), by Tom Igoe

If you want to experiment with radio frequency identification (RFID), this book is the perfect place to start. All you need is some experience with Arduino and Processing, the ability to connect basic circuits on a breadboard with jumper wire—and you’re good to go. You’ll be guided through three hands-on projects that let you experience RFID in action.

RFID is used in various applications, such as identifying store items or accessing a toll road with an EZPass system. After you build each of the book’s projects in succession, you’ll have the knowledge to pursue RFID applications of your own.

  • Use Processing to get a sense of how RFID readers behave
  • Connect Arduino to an RFID reader and discover how to use RFID tags as keys
  • Automate your office or home, using RFID to turn on systems when you’re present, and turn them off when you leave
  • Get a complete list of materials you need, along with code samples and helpful illustrations
  • Tackle each project with easy-to-follow explanations of how the code works

  • Sales Rank: #831147 in Books
  • Published on: 2012-03-24
  • Released on: 2012-03-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .9" w x 5.50" l, .14 pounds
  • Binding: Paperback
  • 44 pages

About the Author

Tom Igoe teaches courses in physical computing and networking, exploring ways to allow digital technologies to sense and respond to a wider range of human physical expression. He has a background in theatre, and his work centers on physical interaction related to live performance and public space. He is a co-author of the book Physical Computing: Sensing and Controlling the Physical World with Computers, which has been adopted by numerous digital art and design programs around the world. Projects include a series of networked banquet table centerpieces and musical instruments; an email clock; and a series of interactive dioramas, created in collaboration with M.R. Petit. He has consulted for The American Museum of the Moving Image, EAR Studio, Diller + Scofidio Architects, Eos Orchestra, and others.

Most helpful customer reviews

19 of 19 people found the following review helpful.
Warning, this book is a sample
By Michael A. Henry
The information in this book is good, solid, but it is simply a sample of from the "Making things Talk" book. 26% of the 44 pages are promotional, encouraging you to "upgrade" to the "real" book. Good information, but in general, less than ethical.

4 of 4 people found the following review helpful.
RFID getting started
By Bob
I found this to be interesting. I would have liked more extencive details but they were not in this book. It did describe how to use an Arduino for RFID.

3 of 3 people found the following review helpful.
very little info, very outdated
By Steve Spence
Get "Making Things Talk" from which this is a subset. Much more info. Still very dated, but the concepts are good.

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Jumat, 18 Februari 2011

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Voices of Ancient Greece and Rome: Contemporary Accounts of Daily Life (Voices of an Era), by David Matz

Collecting documents culled from the writings of ancient Greek and Roman authors, this book provides a glimpse of what life was like in ancient times and illustrates the relevance of these long-ago civilizations to modern life.


• Over 40 documents, excerpted from the writings of ancient Greek and Roman authors, such as Plutarch's description of the banishment from Athens of a just man

• A timeline of the ancient Greco-Roman world provides a chronology of important events

• A glossary containing descriptions/definitions of many Greek and Roman words and terms, such as "strategos"

  • Sales Rank: #1774868 in Books
  • Published on: 2012-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.02" h x .69" w x 8.50" l, 2.33 pounds
  • Binding: Hardcover
  • 268 pages

Review
"This volume, using excerpts from ancient primary documents, brings the people of ancient Greece and Rome to life." - Library Media Connection

"This volume will well serve students taking introductory classics courses. It will be a fun addition to the bookshelf of anyone interested in Greek and Roman history." - Library Journal

About the Author

David Matz is professor of classical languages at St. Bonaventure University, NY. He has authored six books on Greek and Roman history and culture.

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Rabu, 16 Februari 2011

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At publication, The Control Handbook immediately became the definitive resource that engineers working with modern control systems required. Among its many accolades, that first edition was cited by the AAP as the Best Engineering Handbook of 1996.

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  • Details essential background, including transforms and complex variables 
  • Includes mathematical and graphical models used for dynamical systems 
  • Covers analysis and design methods and stability testing for continuous-time systems 
  • Delves into digital control and discrete-time systems, including real-time software for implementing feedback control and programmable controllers 
  • Analyzes design methods for nonlinear systems

As with the first edition, the new edition not only stands as a record of accomplishment in control engineering but provides researchers with the means to make further advances. Progressively organized, the other two volumes in the set include:

  • Control System Applications
  • Control System Advanced Methods

  • Sales Rank: #4560845 in Books
  • Brand: Brand: CRC Press
  • Published on: 2010-12-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x 1.90" w x 7.20" l, .0 pounds
  • Binding: Hardcover
  • 786 pages
Features
  • Used Book in Good Condition

About the Author
University of Maryland, College Park, USA

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Senin, 14 Februari 2011

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Practical Guide for Policy Analysis: The Eightfold Path to More Effective Problem Solving (Fifth Edition), by Eugene Bardach, Eric M. Pata

This bestselling handbook presents dozens of concrete tips, interesting case studies, and step-by-step strategies that are easily applicable for the budding analyst as well as the seasoned professional.

  • Sales Rank: #5888 in Books
  • Published on: 2015-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .50" w x 5.80" l, .65 pounds
  • Binding: Paperback
  • 224 pages

Review
"A Practical Guide for Policy Analysis remains the most accessible and practical guide for those learning the craft of policy analysis. It offers convincing reasoning for and a clear roadmap of the required steps to conduct policy analysis, provides a terrific list of useful resources and helpful hints, and offers very practical illustrations and examples. The newly added section on design problems broadens discourse to include not only knowledge on how to improve analysis of discrete policy choices, but also on how to generate effective strategies to change the design parameters of policy problems. It should be required reading for all students in public affairs type undergraduate major and graduate level programs." -- Michael Stoll "I have used Bardach's A Practical Guide for Policy Analysis in several editions over many years to instruct masters in public policy students in the skills and insights required of an effective policy practitioner. I like the book for its conciseness, its concreteness, its practicality and its accessibility. It provides a nice framework and set of concepts that can be developed and applied in case studies to structure an effective policy analysis course. I welcome the new edition, which clarifies and updates the material and adds a helpful new section on policy design, while keeping the structure and down-to-earth writing style of previous editions." -- Mary Jo Bane

About the Author
Eugene Bardach has been teaching graduate-level policy analysis workshop classes since 1973 at the Goldman School of Public Policy, University of California, Berkeley, in which time he has coached some 500 projects. He is a broadly based political scientist with wide-ranging teaching and research interests. His focus is primarily on policy implementation and public management, and most recently on problems of facilitating better interorganizational collaboration in service delivery (e.g., in human services, environmental enforcement, fire prevention, and habitat preservation). He also maintains an interest in problems of homeland defense regulatory program design and execution, particularly in areas of health, safety, consumer protection, and equal opportunity. Bardach has developed novel teaching methods and materials at Berkeley, has directed and taught in residentially based training programs for higher-level public managers, and has worked for the Office of Policy Analysis at the US Department of Interior. He is the recipient of the 1998 Donald T. Campbell Award of the Policy Studies Organization for creative contribution to the methodology of policy analysis. This book is based on his experience teaching students the principles of policy analysis and then helping them to execute their project work. Eric M. Patashnik teaches policy analysis at the Frank Batten School of Leadership and Public Policy, University of Virginia. He previously held faculty positions at Yale University and at the UCLA Luskin School of Public Affairs. Patashnik is a Nonresident Senior Fellow of the Brookings Institution, an elected fellow of the National Academy of Public Administration, and the editor (beginning 2016) of the Journal of Health Politics, Policy and Law. He received his Master's in Public Policy degree from the Goldman School of Public Policy, University of California, Berkeley. He served as Associate Dean for Academic Affairs of the Batten School from 2009-2012. Patashnik's research focuses on the politics of American national policymaking, especially health policy, the welfare state, and the role of Congress. He received the Jefferson Foundation Award for excellence in teaching at UVA. He is the author or editor of numerous books, including Reform at Risk: What Happens After Major Policy Changes Are Enacted which won the Louis Brownlow Book Award from the National Academy of Public Administration. Earlier in his career, Patashnik was a legislative analyst for the U.S. House Subcommittee on Elections.

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5 of 5 people found the following review helpful.
Still the Gold Standard
By R. K. Weaver
This book remains the gold standard for introducing students to key issues in policy analysis. I have used it many times in teaching Policy Analysis courses for both students and practicing policy analysts. The new edition adds a lot of helpful new material (e.g., discussions of choice architecture and an excellent new chapter on policy design) that will be helpful to students struggling to think systematically about how to assess policy alternatives. Despite its broad scope, it is still quite compact. It is too dense to have students read through for a single class session, but works very well when assigned in chunks--e.g., on selecting criteria and alternatives, assembling evidence, and learning from "smart practices" in other political jurisdictions and policy sectors. Applying the analytical framework of the Eightfold Path with empirical case materials provided by the instructor helps students develop skills in utilizing the framework. Other books like Stokey & Zeckhauser, Wheelan and Weimer & Vining concentrate on economic and technical analytical skills that are essential to policy analysis, but no other sources covers the process of policy analysis with the same depth and insight as Bardach and Patashnik.

0 of 0 people found the following review helpful.
Incredibly helpful and easy to use method for policy analysis
By Amazon Customer
I used this book for my Master of Public Policy program and it really is a classic for a reason. It lays out such a helpful structure for thinking about complex policy problems, and I've even used some of the techniques in analyzing problems or policies for stories now in my job as a journalist. Bardach and Patashnik give helpful examples of how to actually put this method into practice-- this is not just academic garble, but it's designed to actually be useful and helpful.

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Good condition

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Roger Hurding's comprehensive volume traces the development of counselling and psychotherapeutic practice from the time of the Enlightenment. It gives an objective and sensitive account of secular theories and therapies before moving on to discuss Christian methods of counselling.

  • Sales Rank: #5385553 in Books
  • Published on: 2003-01-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.72" h x 1.14" w x 5.08" l,
  • Binding: Paperback
  • 464 pages

Review
"The classic text - it is hard to envisage anyone training as a Christian Counsellor without reading it" -- David Depledge, Chief Executive, The Association o 20020401 'The different therapies are here, too...if it has been around for more than a year Dr Hurding has read about it, explored it with a sort of critical sympathy, and got it down in the book.' -- Richard Holloway, Bishop of Edinburgh 20020401 'Roots & Shoots is a scholarly guide to counselling and psychotherapy in a form which is easy to read and likely to be thought-provoking to even the most biomedically-bound general practitioner. Roger Hurding has achieved a seemingly impossible task in a gentle, intelligent way and deserves to be congratulated.' -- Nigel Stott, Journal of the Royal College of Gener 20020401 This book is very helpful for a serious student of Christian counselling. -- Rosemary Green 20020501 'This book provides an important source of understanding both for the Christian psychotherapeutic theory and for the psychotherapist of the Christian response.' -- Louise Marteau, The British Journal of Psychiatry 20020501

About the Author
Dr Roger Hurding is an experienced counsellor and psychotherapist. He was a visiting lecturer in Pastoral Studies at Trinity College, Bristol, and has pioneered a training programme for Network, a Christian counselling project in Bristol. He is now retired and lives in Somerset.

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  • Published on: 2012
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Minggu, 13 Februari 2011

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Why Romantic Relationships Fail: How Emotions, Behavior, and Personality Types Influence Romantic Relationships, by Ghazi Asaad

This timely book explores the complicated world of romantic relationships and offers a comprehensive analysis of of situations that lead to the breakdown of relationships and marriages. It examines the origins of love and hate and reviews several psychodynamic theories as well as modern research findings in at attempt to to understand the complexities of human behavior and emotions as they influence romantic relationships. The book describes various mental conditions, sexual disorders and personality types and explains the roles such conditions play in romantic relationships. Several actual case examples are presented, and chapters on abusive relationships, marriage, divorce, cohabitation, and romantic relationships among gay men and lesbians are included.
This book provides ideas and tips that can help individuals struggling with relationship conflicts learn from past mistakes, move forward beyond their disappointment, and look toward a new beginning of a successful relationship. This book can also be a useful resource for psychotherapists and couple counselors as they work with their clients.

  • Sales Rank: #1365002 in eBooks
  • Published on: 2014-02-25
  • Released on: 2014-02-25
  • Format: Kindle eBook

About the Author
Dr. Asaad is a practicing psychiatrist, certified by The American Board of Psychiatry and Neurology. He is director of Behavioral Medicine & Counseling Center in Danbury, Connecticut. He is an author who has published other books and several scientific papers in the field of Mental Health.

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1 of 1 people found the following review helpful.
A must read for all relevant Relationships!
By Kimberly Dorsey
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Sincerely,
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Sabtu, 12 Februari 2011

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The Donkeys, by Alan Clark

A study of the Western Front in 1915, this book is a stinging indictment of incompetent generalship. The author explores the truth of the observation that British troops were "lions led by donkeys" and shows how appalling losses almost completely destroyed the old professional army.

  • Sales Rank: #1682174 in Books
  • Brand: Brand: Hutchinson
  • Published on: 1991-12-01
  • Released on: 1992-10-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .74" w x 5.30" l, .50 pounds
  • Binding: Paperback
  • 216 pages
Features
  • Used Book in Good Condition

Review
"A shell-burst of a book" The Economist "An eloquent and painful book... Clark leaves the impression that vanity and stupidity were the main ingredients of the massacres of 1915. He writes searingly and unforgettably" -- George Malcolm Thomson Evening Standard "Mr Clark writes with verve, venom and real feeling for the men whose lives the brasshats squandered" -- Paul Johnson New Statesman "So far from being "just another war book" that it is likely to be bought and read for years to come" -- Vernon Fane Sphere "He is a writer with considerable gifts both of description and narrative. His subject gives them plenty of scope; indeed his descriptions of battles and battlefields are sometimes masterly" -- Michael Howard Listener

About the Author
Alan Clark was educated at Eton and Christ Church, Oxford. He served in the Household Cavalry before qualifying for the Bar in 1955. In 1974 he became Conservative MP for Plymouth Sutton and went on to hold a number of ministerial posts. He wrote several works of military history: The Fall of Crete, Barbarossa: The Russo-German Conflict 1941-45 and Aces High: The War in the Air over the Western Front. He also published his Diaries. Alan Clark died in 1999.

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34 of 36 people found the following review helpful.
A must-read for the military historian
By A Customer
The title comes from the German view of the English soldiers who charged into their machine guns and barbed wire: "Lions led by donkeys." The donkeys were the professional officers of the British army that was destroyed in those battles, officers who were unable to adapt to the awful technology that changed the face of war forever. When I was studying under Michael (now Sir Michael) Howard at All Souls in 1972-4, he insisted that this book should be read by anyone who wanted to understand the early phase of the Great War. It is a classic and must be read by anyone trying to understand the impact of the War on the English people, and the shock of the early battles on the perception of the British military of what needed to be done. It is judgmental to be sure, and would not be the only source one would need to understand this critical transition, but it is nonetheless an essential text.
Bob Rizzi Bethesda, MD

7 of 7 people found the following review helpful.
They Deserved Better
By Christian Potholm
This little gem is full of irony, including the title. The donkeys are not the British foot soldiers who slogged to their deaths in record numbers during World War I - there were more British dead in the first two hours of Loos than causalities suffered by ALL sides on D-Day during World War II. The donkeys are the leaders, starting with Sir John French and going down through virtually all others making serious strategic decisions during the opening phase of the war. The British professional army, which was virtually wiped out by 1915 (replaced by volunteers and conscripts of the New Army), was made up of lions the author asserts. Clark finds the professional army done in by terrible leadership, the new arms and a failure to appreciate their lethality (Haig wrote, for example, "The machine gun is a much-overrated weapon and two per battalion is more than sufficient" and "wastage" (illness and accident). In the entire war, there were only three actual "breakouts" by the British: during the first days of Neuve Chappell and Loos in 1915 and Cambrai in 1917 and these were quickly dissolved by mismanagement and vigorous German counter attacks. A scathing indictment of British military leadership during World War I. Despite some recent revisionist views (including those of John Keegan), this earlier cut of the material still rings true.

7 of 8 people found the following review helpful.
"Too short."
By Stephen M. St Onge
The only thing really wrong with this book is that it only covers 1915. Otherwise, it gives a dismal, heartbreaking account of the way the British commanders on the Western Front destroyed what was left of their pre-war army, and failed to learn anything during the process. I wish Clark had covered the entire war.

Highly recommended.

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