[E158.Ebook] Ebook Creative Strategies: Idea Management for Marketing, Advertising, Media and Design, by Mario Pricken

Ebook Creative Strategies: Idea Management for Marketing, Advertising, Media and Design, by Mario Pricken

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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design, by Mario Pricken

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Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication.

Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again.

This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination.

Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it’s only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish. 500+ color illustrations

• Sales Rank: #606189 in Books
• Published on: 2010-12-01
• Original language: English
• Number of items: 1
• Dimensions: 1.06" h x .14" w x .92" l, 4.03 pounds
• Binding: Hardcover
• 312 pages

About the Author
is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Agency must have
By Aleksander Grynis
I am in half way through but can tell you already that this is must have for ad agency. Great choice of 230 campaigns (print ads, product designs, installations). Definitely it is not the shining book to just look at on the bookshelf.

0 of 0 people found the following review helpful.
It's a beautiful, beautiful book!!!!!!!!!
By Vashti
What a book! This book is a creative gem. So much creative candy. I did not know what to do with myself. I thoroughly enjoyed this book, the images, and stories from around the world makes it all the more engaging. This is my reference manual and inspiration for those difficult projects that need a bit more creativity harnessing. My creative director stole it for 3 days and hesitantly gave it back. It is the kind of book that you have to see and and read to benefit from it. I would encourage anyone
interested or working in design, marketing, or advertising to purchase it. It's a beautiful, beautiful book!!!!!!!!!

0 of 0 people found the following review helpful.
Fantastic!
By Julian Wyllie
I accidentally found this book at my university library...and I found it to be a great piece of work.

I found the examples of good advertising to be really inspiring.

At the least, it is a beautiful book to gain inspiration from. But at its height, the connections made by the author are really worthwhile.

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[C786.Ebook] Fee Download A Companion to Boethius in the Middle Ages (Brill's Companions to the Christian Tradition)From Brill Academic Publications

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The articles in this volume focus upon Boethius's extant works: his De arithmetica and a fragmentary De musica, his translations and commentaries on logic, his five theological texts, and, of course, his Consolation of Philosophy. They examine the effects that Boethian thought has exercised upon the learning of later generations of scholars--including, to a degree, scholars of the 21st century. The field of Boethian Studies has enjoyed a continuous history of works that treat either the entire Boethian tradition or major aspects of it. This volume offers a comprehensive study, and its construction is systematic, considering Boethius's works both as central to the disciplines that they represent and to the areas of scholarly interest that they influenced, and it is framed by articles on the historical contexts in which those works were produced. Contributors include: Noel Harold Kaylor, Jr., Stephen McCluskey, Rosalind C. Love, Jean-Yves Guillaumin, Siobhan Nash-Marshall, John Casey, Paul E. Szarmach, Christine Hehle, Glynnis M. Cropp, Dario Bancato, Ian Johnson, Mark T. Rimple, Ann E. Moyer, Fabio Troncarelli, and Philip Edward Phillips.

• Sales Rank: #4499797 in Books
• Published on: 2012-05-01
• Original language: English
• Number of items: 1
• Dimensions: 9.40" h x 1.70" w x 6.50" l, 2.60 pounds
• Binding: Hardcover
• 661 pages

Review
"The present volume contains high-quality essays that will be of considerable value to scholars working within the field of Boethian studies [...]. Thus, while the essays are often not definitive or the last word in any sense, they provide a rich point of departure for further study. As such, I highly recommend the volume to scholars whose work is focused on this great Italian scholar and his lasting influence." John T. Slotemaker, Fairfield University, in "Theological Studies" 74/2 (June 2013). p. 527. A reviewer must always be cautious and circumspect when tempted to declare a critical work definitive, and in this case it is warranted: "A Companion to Boethius in the Middle Ages" is the most comprehensive and reliable one-volume critical study of Boethius available today. It is an indispensable book for any serious student of intellectual history in general and medieval textual studies in particular [ ]. Masterfully conceived and executed, this volume reminds readers in rich and numerous ways of the central place that Boethius occupies not only in the development of university curricula, but also in philosophical and religious thought as well as in the history of mathematics and of science; and, moreover it must be added, in the Western literary tradition as well [ ]. As such "A Companion to Boethius in the Middle Ages" should be in every library at institutions of higher learning and owned personally by anyone seriously engaged in the study of medieval or early modern thought, culture, or literature. William E. Engel, The University of the South. In: "Carmina Philosophiae: Journal of the International Boethius Society," Vol. 21 (2012), pp. 127-135. Kaylor and Phillips must be commended for assembling an unusually comprehensive and coherent volume of collected essays [ ]. The utility of this volume to advanced students and scholars involved in the study of readership communities and reception, medieval education and intellectual culture, the history of science, medieval literature and the transmission of Latin to vernacular literatures cannot be overestimated. Any one of the inclusive chapters could easily serve as a gateway to a proper monographic study concerned with some aspect of Boethius' legacy and the volume is certain to serve as an indispensable reference [ ]. "A Companion to Boethius in the Middle Ages" is an excellent contribution to medieval studies. Shane Bjornlie, Claremont McKenna College. In: "The Medieval Review" (June 2013). ""A Companion to Boethius in the Middle Ages" excels in three primary respects: first, as a description of scholarly consensus and competing strands in Boethian scholarship; second, as a handbook of the most valuable bibliography in each chapter s copious but discriminating footnotes in addition to Phillips formal bibliography; third, as a collection of field-changing research pointing toward shifts in Boethian studies, including the mainstreaming of vernaculars alongside Latin, and the growing reliance upon manuscript studies, both physical and digital. The volume, devoted to perhaps the greatest author of the Middle Ages, may serve as then as an introduction not only to Boethius himself, but to medieval culture as well, including reading practices, education, translation, and cosmology." Melinda Nielsen, Baylor University. In: "Bryn Mawr Classical Review" 2014.05.48, http: //bmcr.brynmawr.edu/2014/2014-05-48.html "an essential starting place for new research on the legacy of Boethius. This volume is an admirable achievement: a compilation of serious scholarship that deserves a place on any medievalist s shelf." Jeffrey C. Witt, Loyola University Maryland, in "Religious Studies Review" 40, 2 (June 2014), 109"

About the Author
Noel Harold Kaylor, Jr., Ph.D. (1985) in comparative literature, Vanderbilt University, is Professor of English at Troy University. He has published extensively on Boethius, including The Medieval Consolation of Philosophy (1992), John Bracegirdle s Psychopharmacon (1999), New Directions in Boethian Studies (2007), and The Consolation of Queen Elizabeth I (2009). He is co-editor of Carmina Philosophiae and Executive Director of the International Boethius Society. Philip Edward Phillips, Ph.D. (1996) in English, Vanderbilt University, is Interim Associate Dean of the University Honors College and Professor of English at Middle Tennessee State University. He is the author of John Milton s Epic Invocations (2000) and the coeditor of New Directions in Boethian Studies (2007) and The Consolation of Queen Elizabeth I (2009). He is co-editor of Carmina Philosophiae and Secretary of the International Boethius Society."

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[W962.Ebook] Free Ebook Gutenberg: How One Man Remade the World with Words, by John Man

Free Ebook Gutenberg: How One Man Remade the World with Words, by John Man

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A world forever changed...

In 1450, all of western Europe?s books were hand-copied and amounted to no more than are in a modern public library. By 1500, printed books numbered in the millions. Johann Gutenberg?s invention of movable type ignited the explosion of art, literature, and scientific research that accelerated the Renaissance and led directly to the Modern Age. In Gutenberg, you?ll meet the genius who fostered this revolution, discover the surprising ambitions that drove him, and learn how a single, obscure artisan changed the course of history.

"His story is one of genius very nearly denied. A few records less, and we would not now be revering the Gutenberg Bible as his. All we would have would be the results: an idea that changed the world and a book that is amongst the most astonishing objects ever created?a jewel of art and technology, one that emerged fully formed, of a perfection beyond anything required by its purpose. It is a reminder that the business Gutenberg started . . . contains elements of the sublime?that at the heart of the mountains of printed dross there is gold." —From the Introduction to Gutenberg

• Sales Rank: #1146330 in Books
• Published on: 2002-03-29
• Original language: English
• Number of items: 1
• Dimensions: 8.09" h x 1.07" w x 5.43" l, .0 pounds
• Binding: Hardcover
• 320 pages

Amazon.com Review
The invention of writing, the alphabet, and the Internet: these are three signal events in the history of human culture, joined by a fourth: Johann Gutenberg's introduction of movable type and the printed book to the West, the subject of this illuminating study. Of Gutenberg himself little is known, at least not until the 1440s, when the native of Mainz, Germany, began to apply techniques he had learned in the coin-making trade to the development of the printing press. (He had observed the work of men "who could carve a letter in steel that had at least six, and perhaps sixty, times the resolution of a modern laser printer.") His genius, writer John Man tells us, lay not only in the invention of the handheld mold for making type but also in developing a reliable technique for binding that type into a form, all of which required years of trial and error. The result, in time, was Gutenberg's famous Bible--not a "pretty book," Man allows, but one that would have a revolutionary effect. Full of details on the art of printing and the context of Gutenberg's time, this is a sparking detective study that will bring much pleasure to fans of books about books. --Gregory McNamee

From Booklist
In the fifteenth century, when Europe was not long out of the medieval age, the two halves of the Roman Empire were spiritually divided. Within Europe, the church was plagued by infighting among different factions of the clergy. The Renaissance had just begun. Europe was on the brink of a cultural revolution when a catalyst named Gutenberg invented the printing press. In this study, Man puts Gutenberg and the printing press in historical context by giving detailed pictures of the political situation in Europe at the time, on an international scale all the way down to a city level. He gives technical details on how a printing press works, and how to craft the movable type. In addition he gives a biography of the man, and attempts to construct a chronology of his publications. Man offers much speculation to fill holes in the historical record, but is very clear about what is generally accepted fact, and what is not. A heavily detailed account, but still accessible to a general audience. Gavin Quinn
Copyright © American Library Association. All rights reserved

Review
"John Man has combined meticulous research with some inventive theorizing to produce an entertaining and provocative account of the life and times of a man who was the catalyst for one of the great intellectual leaps in history." (Lawrence and Nancy Goldstone, authors of Used and Rare:Travels in the Book World)

Compared to the printing press revolution, the Internet one is small potatoes. Before Europe's first printed book in 1455, information was carried in hand-copied volumes so expensive they could be owned only by priests and aristocrats. Then in "a historical eyeblink," John Man writes, a book that took two months to copy by hand could be turned out at the rate of 500 a week. Little is known with certainty about Johann Gutenberg, the man behind the change, not even his year of birth (traditionally given as 1400). But Man suggests that Gutenberg may have developed printing technology while trying to cash in on a craze in the 1430's for small mirrors, used by pilgrims to capture the healing powers of relics at Charlemagne's tomb. The mirror-making venture bogged down in legal disputes between Gutenberg and his partners, but surviving court records contain mysterious references to "another secret art" -- perhaps the hand-held mold that could mass-produce metal type. Gutenberg intended to make a fortune publishing the first universal missal, but when clerics could not agree on an authorized text, he settled on his second choice, the Bible. By 1500, more than 15 million books had been printed in Europe. At the heart of Man's enchanting narrative is Gutenberg's place as an early capitalist, an entrepreneur, deprived of patrician status by his mother's modest background, who set out to strike it rich in business. -- MICHAEL DONOHUE (New York Times Book Review, August 18, 2002)

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By dagmar t wolcott
Great book--fast delivery

5 of 5 people found the following review helpful.
Loved it until the end
By A Customer
Little is know about the history of Gutenberg's invention, and the history of the man himself. John Man does an excellent job of bringing this story to life. Placing Gutenberg in historical context, and infusing the tale with rich background color to give you a feel of 15th century Europe.
But at the end of the book there is a very protracted story of how Martin Luther used printing to further his cause. This goes on way to long, twenty plus pages. If I wanted to read so much about Luther, I would get a book about Luther!
If it was not for this last part, I would easily have given this book five stars. I am a printer by profession, and I also teach about printing at a local community college. I love printing history, and this book is now a proud member of my library on the subject.
Man spins a very good tale about the birth of this profession, that has not been covered very well before. Writing with such zeal and humor as if he is speaking directly to this reader.

15 of 15 people found the following review helpful.
Primarily Historical Secondarily Biographical
By taking a rest
I have had the privilege of seeing pages of a Gutenburg Bible. There is only one complete Bible that remains in a private collection, and the balance are part of the inventories of museums or places like The Library of Congress. An exceptional example can be found at The Morgan Library in NYC, and thanks to a special group of people the work can also be viewed on the internet. To give an idea of the value of one of these Bibles, the last single page I saw at an antiquarian book show was priced at $30,000. If an entire book were to come to auction the price it would bring would be measured in many millions of dollars. William Gates, CEO of Microsoft, paid in excess of $35,000,000 for the Leicester Codex, a one of a kind notebook from the pen of Leonardo Da'Vinci. That is the record ever paid for a single, "book".
As momentous a contribution that Gutenburg gave the world details about his life are few. Even when he had established himself as a printer of some renown, there are many years, and even groups of years that are blank, or filled by only supposition. There are times that the recording of a lawsuit is all that are available to document where he was at a given point in time. And as with many inventions that have changed the course of history, there are the usual arguments over who actually invented what, and then there are the pretenders that history had accepted for centuries.
Those expecting a biography of the inventor will not be satisfied by this book. This is less the fault of the writer than the lack of documentary evidence about the subject. What the reader is given in great detail is a description of history before during and after the printing press became a reality. The Bible that is so routinely associated with the name of Gutenburg has certain volumes that are not only exceptional for the type but also for the decoration that was produced. The fragment of the picture on the cover only hints at the beauty of these books.
And this is the greatest criticism I have of this book. The work of Gutenburg was visual, and in many examples exceptionally beautiful. I cannot reconcile these facts with a book that offers a single black and white photograph of one page of this historic Bible. The invention of the press that Gutenburg created is exceptional, and exceptionally complicated. All the reader is offered is a brief description on how complicated it is, and two pages with a handful of drawings that raise more questions than they answer. The author should have let readers decide how much effort they wished to invest to understand this invention rather than presuming readers would be pleased with the barest of details.
If you have never read anything about this topic, the book will serve you better than if you already have knowledge in excess of the name of the man and what he created. The author also makes note of the idea that someday all books could be in electronic form and stored in, "hyperspace". I hope he meant cyberspace.

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• Sales Rank: #3242523 in eBooks
• Published on: 2013-08-14
• Released on: 2013-08-14
• Format: Kindle eBook

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Design and Analysis of Composite Structures enables graduate students and engineers to generate meaningful and robust designs of complex composite structures. Combining analysis and design methods for structural components, the book begins with simple topics such as skins and stiffeners and progresses through to entire components of fuselages and wings.

Starting with basic mathematical derivation followed by simplifications used in real-world design, Design and Analysis of Composite Structures presents the level of accuracy and range of applicability of each method. Examples taken from actual applications are worked out in detail to show how the concepts are applied, solving the same design problem with different methods based on different drivers (e.g. cost or weight) to show how the final configuration changes as the requirements and approach change.

• Provides a toolkit of analysis and design methods to most situations encountered in practice, as well as analytical frameworks and the means to solving them for tackling less frequent problems.
• Presents solutions applicable to optimization schemes without having to run finite element models at each iteration, speeding up the design process and allowing examination of several more alternatives than traditional approaches.
• Includes guidelines showing how decisions based on manufacturing considerations affect weight and how weight optimization may adversely affect the cost.
• Accompanied by a website at www.wiley.com/go/kassapoglou hosting lecture slides and solutions to the exercises for instructors.
  

• Sales Rank: #3727095 in Books
• Published on: 2010-11-03
• Original language: English
• Number of items: 1
• Dimensions: 9.61" h x .93" w x 6.61" l, 1.54 pounds
• Binding: Hardcover
• 314 pages

Review
 

From the Back Cover
Design and Analysis of Composite Structures enables graduate students and engineers to generate meaningful and robust designs of complex composite structures. Combining analysis and design methods for structural components, the book begins with simple topics such as skins and stiffeners and progresses through to entire components of fuselages and wings.

Starting with basic mathematical derivation followed by simplifications used in real-world design, Design and Analysis of Composite Structures presents the level of accuracy and range of applicability of each method. Examples taken from actual applications are worked out in detail to show how the concepts are applied, solving the same design problem with different methods based on different drivers (e.g. cost or weight) to show how the final configuration changes as the requirements and approach change.

About the Author
Christos Kassapoglou received his BS degree in Aeronautics and Astronautics and two MS degrees (Aeronautics and Astronautics and Mechanical Engineering) all from Massachusetts Institute of Technology. Since 1984 he has worked in industry, first at Beech Aircraft on the all-composite Starship I and then at Sikorsky Aircraft in the Structures Research Group specializing on analysis of composite structures of the all-composite Comanche and other helicopters, and leading internally funded research and programs funded by NASA and the US Army. Since 2001 he has been consulting with various companies in the US on

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By considering The Virtuoso Teacher and how a teacher might attain virtuoso status, renowned educator and writer Paul Harris delves into the core issues of being a teacher and the teaching process. A fascinating look at topics such as: self-awareness and the importance of emotional intelligence, getting the best out of pupils, dealing with challenging pupils, asking the right questions, creating a master-plan, taking the stress out of learning, and teaching for the right reasons.
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• Sales Rank: #2066682 in Books
• Brand: Faber Music
• Model: 12-057153676X
• Published on: 2013-06-01
• Original language: English
• Number of items: 1
• Dimensions: 9.80" h x .30" w x 6.90" l, .0 pounds
• Binding: Paperback
• 4 pages

Review
MT columnist and teaching guru Paul Harris has published The Virtuoso Teacher, his latest guide for instrumental and vocal teachers. Harris's idea is that the lesson is the music teacher's instrument - so why not become a virtuoso? Through chapters on emotional intelligence, dealing with challenging pupils and taking the stress out of learning, Harris uses his trademark light touch to address some of the most fundamental issues in music teaching. Music Teacher Magazine, May 2012 This is a book which all teachers of whatever instrument should read. The book contains a mine of information and sheer common sense. I know Paul to be a wonderful teacher and he should be encouraged to run courses which would be extremely useful and beneficial to aspiring teachers. Kit Shepherd, Director (National Youth Wind Orchestra of Great Britain)

About the Author
Paul Harris is an editor for Folkestone Creative, which includes Writing and commissioning articles, proof-reading, working on magazine layout and content. Further to that, he has worked in a number of heritage roles, including as a custodian of a Martello tower.

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3 of 3 people found the following review helpful.
Common Sense Advice for all Instrumental and Voice Teachers
By Sherry Ellis
Written by respected music teacher, Paul Harris, The Virtuoso Teacher is an indispensable guide for instrumental and voice teachers wishing to hone their skills and become effective pedagogues. Topics include how to be a master communicator, getting the best out of pupils, dealing with challenging pupils, and asking the right questions. It is written in an easy-to-understand format. Much of the information is common sense, but it is very helpful to have it spelled out as a reminder of what should be done during a lesson.

My personal favorite chapter was the one on asking the right questions. It is important to stimulate pupils' minds and get them to think about the music they are playing. Mr. Harris provides some excellent examples of questions that should be asked.

I highly recommend this book for all music teachers.

1 of 1 people found the following review helpful.
Excellent Book for All Teachers
By Sheldon E. Bair
While I have not finished the book at this writing, Paul Harris does an excellent job of helping both the new teacher and the seasoned teacher see the importance of various teaching methods. In addition, he stresses the necessity of understanding the entire child/student for success.

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• Published on: 1600
• Binding: Sheet music

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Nickelback -- All the Right Reasons: Authentic Guitar TAB PDF
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[G296.Ebook] PDF Ebook Nickelback -- All the Right Reasons: Authentic Guitar TAB Doc

[G296.Ebook] PDF Ebook Nickelback -- All the Right Reasons: Authentic Guitar TAB Doc

[G296.Ebook] PDF Ebook Nickelback -- All the Right Reasons: Authentic Guitar TAB Doc

[G296.Ebook] PDF Ebook Nickelback -- All the Right Reasons: Authentic Guitar TAB Doc